E-MAGAZINE FOR FASHION AND LIFESTYLE

MARIA BAKALOVA SHINES AT THE OSCARS

GUCCI IN COLLABORATION WITH BALENCIAGA

THE H&M BRAND RENTS OUT SUITS

HERE'S WHY SOME PARENTS PREFER TO "HIRE" CLOTHES FOR THEIR CHILDREN

TRENDS

• WHAT ARE THE TOP TRENDS IN THE PRET-A-PORTE SPRING / SUMMER 2021 COLLECTIONS
  The digital presentations of the new offers of the world fashion giants are something new and exciting for the audience. In addition to original design ideas, brands are now competing with original ways to digitally present their collections. We present you the most attractive presentations, as well as the most striking trends for spring / summer 2021... Read more

CULTURE

• BOYKA VELKOVA: "A WOMAN MUST BECOME A MASTER OF HER FEMININITY"
  Prof. Lubomir Stoykov: “Boyka Velkova is a charismatic, sensitive and wayward actress who leaves a remarkable mark in the Bulgarian theater and in Bulgarian cinema. She belongs to the category of actors who are characterized by intelligence, original thinking, spiritual breadth and individual psychological approach in building images and interpreting the roles assigned to them... Read more

BULGARIAN FASHION

• MILA ZAHARIEVA LAUNCHES OWN FASHION BRAND
  The new brand La Cara Mi EXCLUSIVE by Mila Zaharieva presented its premiere collection during a virtual press conference attended by dozens of journalists, businesswomen and fashion connoisseurs. Mila Zaharieva shared that she drew inspiration for the creation of the brand from the unusual situation in which we find ourselves during a pandemic... Read more

SUBCULTURE

• METROSEXUALITY: IN PROFILE AND ENFACE
  According to the dictionary, metrosexuality is a neologism that means not a sexual orientation but a way of life. A certain role for such a lifestyle is played by paying great attention to appearance, fashion, the use of cosmetics, the search for attractiveness and individual appearance. These qualities are usually associated with femininity or ... Read more

LIFESTYLE

• WHAT HAPPENED AT PARIS FASHION WEEK?
  The pandemic also affected one of the biggest fashion events in the world - Paris Fashion Week. The Haute Couture Federation (FHCM) has changed its program very seriously. In the end, 92 brands participated, which showed their collections and parade programs mainly through virtual presentations and performances. You will receive more detailed information through the eyes of our correspondent in Paris - Irina Shulikova-Kostadinov.... Read more

MEDIA

• THE LATEST TRENDS IN SOCIAL NETWORKS
  With each passing year, social networks are becoming more and more part of our daily lives. With them we fill our free time, facilitate our communication with colleagues and friends, help in the development of our business and give voice to important causes. Given the great changes that have taken place in our way of life in the last year, the jump in the consumption of these channels was inevitable. Naturally, with the change of human needs, there are also changes in the social networks themselves... Read more