maria nedkova replaces jewels with collars
A dress from Maria Nedkova’s
fall-winter 2006-2007 collection.
Photo: dir.bgEffective collar removes jewels in women’s wear. Asymmetrical cut and unusual decisions turn this detail in an obligatory accent of the coat or the jacket. Romantic style is interpreted through gathering of collars, which makes them feminine and visible. Bulgarian fashion designer Maria Nedkova, winner of two “Golden needle” award of Academy for fashion, presents these tendencies in her newest collection. It will be shown on 3rd December Central Military Club at 18.30 p.m.
For the cold season Maria Nedkova uses texture materials – bouclé, netted lace with decoration. There is an interesting contrast, which happens when mixing smooth fabrics with texture. Business style is more attractive thanks to the crimps and frills and the elegant silhouette is decorated with funny details such as puckers, seams etc.
Little black dress, made of fine wool is suitable to be worn by day, and the one made of lace gives classical chic to the outlook. During fall-winter 2007-2008, frock-coat makes its comeback.
Read: 616 times © Fashion Lifestyle Magazine, issue 4, November 2007
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Albena Alexandrova chained ladies in beauty
“Chained in beauty” is the newest collection of the designer Albena Alexandrova for “Roshavata garga”. The three times winner of the award “Golden Needle” of the Academy of fashion admits that the presentation of the models is a protest againts the unification of the luxury collection. The main concept of the creative stylist is that in the century of the Matrix everyone must have its "finger print".
In the collection of Albena Alexandrova the gray colour is returning triumphantly. The hot patterns are chequered and metalized stripes.
Photos: 1. - 6. Models from the collection "Chained in beauty" Albena Alexandrova for “Roshavata garga”
Photo: © Archive “Roshavata garga”
Read: 643 times © Fashion Lifestyle Magazine, issue 4, November 2007
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stars behind the counter
Favourite Bulgarian pop stars will take their place behind the counter in the“XX BY MEXX” store in City Center Sofia. The girls from “Antibiotika” and Lubo – the ex-vocal of “Te” (“They”) are among those who will welcome the admirers of the youth fashion. A professional consultant will create the whole styling, make-up and haircut of some of the visitors.
The winners in “Become a star
of the youth line of XX BY MEXX” competition
Photographer: © Ivan Vasilev
Recently the competition “Become a star of the youth line of XX BY MEXX” has finished. 19-years old student Elena Petreliiska won the big award – a camera for instantphotographs. Martina Stoyanova, Neda Genoa, Diana Alexieva and Biliana Dimitrova received vouchers for 100 BGN each. They got them after the show of the brand in the trade center, which was herd during the Fall fashion parade.
Read: 621 times © Fashion Lifestyle Magazine, issue 4, November 2007
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Virginia Zdravkova creates lavazza 2007 collection
1.Virginia Zdravkova
Photo: © Vasil Kurkelanov* For the second time the famous Italian coffee inspires our Bulgarian designer
After the presentation of the new “Lavazza 2008” calendar in Paris, a source from “Sofstok” (representative of “Lavazza” coffee in Bulgaria) has announced their decision that this year Virginia Zdravkova will create the “Lavazza” collection. For the second time the famous Italian coffee will inspire the designer, winner of two “Golden Needle” awards of Academy for Fashion. Someone maybe remembers that she has created the coffee collection in 2004.
Liliana Lazarova - CEO of “Sofstok” explained the decision of the company like this: “After we have understood that the main accent in the new “Lavazza” calendar is “The Most Majestic” i.e. royal, impressive, glittering impression, we have decided that no one else except Virginia is able to create a collection, which is so near to the spirit of this kind of aesthetics and to the “Versaille”’s understanding of luxury.” Virginia herself said: “I’m excited being a “Lavazza” designer for the second time. The new concept of the calendar is very close to my work (A royal coffee break, real luxury and elegance)… I intend to combine modern elements with baroque details and I hope to create a futuristic collection, which suggests the Versailles epoch… I will present crinoline dresses with tight corsets, lovely haircuts and make-up, so typical of my wn style…”
Models from the previous
Virginia Zdravkova’s “Lavazza”
collecton, presented in 2004
at National Art Gallery – Sofia.
Photo: © Vasil Kurkelanov
Models from the previous
Virginia Zdravkova’s “Lavazza”
collecton, presented in 2004
at National Art Gallery – Sofia.
Фото: © Васил Къркеланов
The presentation of Virginia Zdravkova’s “Lavazza” collection will take place on 4th December in “Kempinski Hotel Zografski” and will be honored by many journalists from Bulgaria and abroad, as well as VIP guests and bosses from “Lavazza” – Italy, who are especially invited to attend to the event.
Read: 609 times © Fashion Lifestyle Magazine, issue 4, November 2007
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Fashion mall – new urban culture
There’s a new type of urban culture in Sofia recently. “Mall of Sofia” showed how fashion can join this tendency. The trade giant organized a three days open marathon which included fashion shows of leading brands, demonstration of tendencies in cosmetics, hairdressing and make-up as well as many entertainment and plays with awards for the kids. During the fashion shows the last tendencies in wear were demonstrated and Miro, Alex Raeva an Yasen Kozev took care of the good mood.
Models, resented during
the shows in “Mall of Sofia“
Source: © МХ Консулт
Models, resented during
the shows in “Mall of Sofia“
“Mall of Sofia”
Source: © МХ Консулт 
Models, resented during
the shows in “Mall of Sofia“
“Mall of Sofia”
Source: © МХ Консулт
The feast of “Mall of Sofia” ended with a fabulous gala-evening, whose host were Radost Draganova and Geri Gocheva from “Mirrors” broadcast.
Read: 606 times © Fashion Lifestyle Magazine, issue 4, November 2007
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NASKO AND KRISTINA HAVE THE HOTTEST BUMS IN BULGARIA
The hottest Bulgarian bums belong to 19 years old Kristina Dimitrova and 28 years old Nasko Mihaylov. This is the final decision of the star jury of the “Show me your sloggi” competition. So, Krissi and Nasko will compete with the representatives of 28 other countries during the international final which will be held in Munich on 31st of October. The big award includes 10 000 €, bum insurance and an advertising contract with “Sloggi”.
Victoria Martinova (22) and Radoslav Dimitrov (21) took the second place and Tanya Kostadinova (22) and Nikolay Nikolaev (35) took the third place.
The happy
winners of the
“Show me your sloggi”
competition – Kristina
Dimitrova and Nasko Mihaylov.
Photo: © Nadezhda Korcheva 
The chairwoman
of the jury Mrs.
Dora Black with the
winners Kristina and Nasko.
Photo: © Nadezhda Korcheva
Jim Beam Club in Sofia Student’s City wasn’t wide enough to welcome all the friends and admirers of the sloggi–es. Among the jury were: Dora Black – general manager of “Triumph Bulgaria”, Thomas Herreiner - managing director of “Sloggi”, Oliver Commentz – marketing and communication director of “Triumph”, prof. Lubomir Stoykov Ph. D., Katya and Zdravko – “Riton” duet, Ani Mladenova – editor-in-chief of the Bulgarian issue of “Cosmopolitan” magazine, Stanislav Dotchev – managing director of “Bliasak” magazine, Petya Alexieva – radio “Fresh”, Stanislav Iliev – “Survivor BG” competitor and fitness-instructor in Sport City Center, Moni Franses – photographer and Ludmila Panteva – the most active Bulgarian voter on www.sloggi.bg. The winners have received their official invitations for the world final as well as fitness cards from “Sport City Center” where a special fitness program has been developed for them. Their brilliant look impressed all the guests and was due to “Luxor” fashion salons and “Max Factor” make up.
The girls during the show
Photo: © Nadezhda Korcheva 
Men also showed dignity
Photo: © Nadezhda Korcheva
During the first round the participants showed three types of “Sloggi” underwear – “Sloggi Colors” for men and women, “Sloggi Light” for women and “Sloggi Silver” for man as well as “Sloggi Candy” for women and “Sloggi Fun” for men. All of the competitors demonstrated enviable artistic skills and fascinating presence. During the second round the boys and the girls captured the audience with their sense of rhythm and plasticity, presenting the “Sloggi” dance on the special song. The third round offered funny questions to the competitors. It was very difficult for the members of the jury to take the final decision. Among the guests were Olga Uskova – Russian Business Club, Evgenia Trofinchuk - Miss Russia TV, the boys from the Bulgarian boy group called “The group”, Bulgarian fashion top model Katya Dulgerova accompanied by the girls of “Ogledala” TV show, Konstantin Stamatov – owner of “Craft’s Design”, young designers Nina Todorova, Antoaneta Dolkina etc.
All the competitors are waiting for the jury’s decision.
Some of the members of the
jury (from left to right):
Stanislav Dotchev prof. Lubomir
Stoykov Ph. Dq Thomas Herreiner,
Oliver Commentz Katya and Zdravko –
“Riton” duet, Moni Franses – photographer.
Photo: © Nadezhda Korcheva
Among the guests were Olga Uskova – Russian Business Club, Evgenia Trofinchuk - Miss Russia TV, the boys from the Bulgarian boy group called “The group”, Bulgarian fashion top model Katya Dulgerova accompanied by the girls of “Ogledala” TV show, Konstantin Stamatov – owner of “Craft’s Design”, young designers Nina Todorova, Antoaneta Dolkina etc.
Read: 614 times © Fashion Lifestyle Magazine, issue 4, November 2007
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