BRAND CLOTHS – ORIGINAL OR MADE IN CHINA

Silviya Madina

The problem about brand cloths is getting more and more current nowadays. The dilemma whether the brand makes the cloth or the cloth – the brand, is getting more and more disputable and people are talking about it more often. More and more world brands, which already proved their names with quality, style and uniqueness, are entering in the Bulgarian market. The competition on the fashion market is huge and if any brand wants to be noticed, it must stake on original and qualitative fabrics and professional work. Branding is taking more central part in our stuffed of goods market. The familiarity and associative power of the brands are the things which make the consumer choose one or another good. Brand makes the product unique and irreplaceable. It gives its personal added value to the eyes of the target consumer.

For and Against the brand cloths in Bulgaria

Bulgarians stay on two different positions for the brand cloths. This is very obvious if we take a look at the internet forums about this problem. They are full of different and completely controversial statements. Some think that the etiquette or the brand doesn’t make the cloth more qualitative and it is absurd to make it much more expensive than the normal one. Others are at the opinion that the brand deserves its price and they prefer to have less but brand cloths. If we go deeper in the comparison of the goods, we will go to the conclusion that the difference between brand and the other cloths is not only in the “etiquette”. The name is just a proof of high qualitative fabrics, professional make and unique style.

Talking about the brand cloth we should define more precisely that it is for cloths which are from world-known brands, whose prices are too high for the regular Bulgarian citizens. The situation is that bigger part of our society still didn’t reach the standard when people can wear not what they can but what they want. Everyone wants to have even one brand cloth but the money, spent for it can be used much more rationally and for some much more useful necessity.

Quite often people take it like posturing and superfluous extravagant to spare crazy money for shopping. But this is the mania of 21st century which affected the whole world and nowadays it is something absolutely normal. It is not easy to be successful and to proof your brand on the world fashion stage, but popular names like – D&G, Gucci, Prada, Fendi, Diesel, Roberto Cavalli, Pucci, Chanel, Valentino, Armani and hundreds more proved their quality and personal conception.

Each admirer of any brand can find out his own style in it, can express his vision and characterize his personality. Just a single touch to the brand cloths is enough to see the big difference between “brand” and “fake” , high qualitative fabrics and off-grade materials, pure elegance and too much simplicity, luxury and garishness, professionalism and ignorance in the work.

Nowadays more and more qualitative and similar to the original “fake” cloths are imported from Turkey, China and Korea. Their privilege to the brand cloths is just the low price. But if we make a comparison between the price and quality of both types of goods, brand cloths stay much further than the others. Cheap things often turn out to be more expensive. More and more Bulgarians who already have used brand cloths convinced themselves in that.

The presence of the “fake” brand cloths on the Bulgarian market is not so bad, because they enforce the competition on it. This stimulates the development of all goods and improves the quality and technology for work of the brand as well as for the other products.

The consumers are so much and we can say that “there is a consumer for each product”. The future trends are optimistic for the brand cloth, because with the increase of the life standard in Bulgaria, which is fact even its slow speed, the purchasing power of Bulgarian will turn them into consumers of high qualitative cloths, shoes and accessories. The brand doesn’t make the cloth but it gives self-confidence, guarantees style and elegance, enforces the European vision of Bulgarians.

Pictures:
1., 2.- Brand jeans and a ring with Armani’s logo.
3. Simple and elegant bag of “Fendi”.
4. Shoes and a bag of “Prada”.
5. The sport brands are also so high qualitative and world-known.
6. Brand watch “Chanel”.
7., 8., 9. “Diesel” is one of the most familiar and preferred by the youth brand on Bulgarian market.

Read: 177 times                                                  © Fashion Lifestyle Magazine, issue 6, January 2008