Give fashion the freedom it deserves!

When you see in your monitor a new site or a new online magazine it is logical to ask yourself a question about the reason of its appearance. The publisher is obliged to explain, although in brief, his motives, aims, expectations and aspirations. Why did “Fashion Lifestyle Magazine” come into being? What is the ambition of this new online magazine for fashion, style and entertainment? Wouldn't it duplicate already existing electronic versions of fashion media?...

A big part of the sites and electronic editions, devoted to the way of dressing and the beauty industry as a whole, have at least three big defects. The first is their perfunctory and elementary style, which deforms the wonderful themes, reducing it to the level of a pure consummating. The second is the narrowed thematic register, which usually includes only designers and fashion houses, fashion shows and models, gossip and shallow comments. The third defect is connected to their unwillingness or inability to interpret fashion and its pursuing phenomena in depth, professionally, really attractive - in succession, criticism and development. “Fashion Lifestyle Magazine” will nullify these defects with information quickness, aesthetic competency, journalist professionalism and expert profundity.

Our aim is to create and develop a perfect online lifestyle magazine, which offers high professional norm for partnership between media and entertainment culture, between the world network and the leading values of life - health and beauty, intelligence and prosperity, awareness and critical attitude. Our goals are the correct announcement of the fashion news, analyzes and comments of the fashion events, balanced interpretation of the facts and trends in the national and world fashion design. The leading accents are the innovative forms in the design of apparel, the understanding of fashion as an art, the analysis and support of the fashion business, stimulating the new generation of designers, the role of subcultures etc.

Good luck and happy reading!

Read: 233 times                                                  © Fashion Lifestyle Magazine, issue 1, August 2007