A remarkable day of the Bulgarian fashion in Rome
* THE CULTURAL HOLIDAYS SOFIA GREETS ROME ENDED WITH GLAMOROUS FASHION SHOW OF BULGARIAN DESIGNERS AND FASHION HOUSES
** A successful premiere of Prof. Lubomir Stoykov’s new book about Italian fashion
Galina Kondova
Rome-Sofia
For a second year, The Day of the Bulgarian Fashion in Rome was carried out as a part of the initiative Sofia Greets Rome. The final evening, dedicated to Bulgarian fashion design was organized by Mrs. Jana Yakovleva, chairwoman of the Bulgarian-Italian cultural association Phoenix and Prof. Lubomir Stoykov – chairman of the Academy for fashion. This project is an immense result, born from the common efforts of Sofia Municipality and Rome Municipality for Bulgarian-Italian cultural exchange and cooperation.
Some of the most famous and successful Bulgarian fashion houses and designers presented their newest collections. Albena Alexandrova – Roshavata garga, Jana Jekova, Milka Alexandrova – Buchi, Tania Ivanova, Maria Bogdanova as well as fashion companies Kwiat and Miró revealed their concepts about style and femininity. They are winners of the highest Bulgarian fashion award – The Golden Needle of the Academy for Fashion. Both Tania Ivanova and Maria Bogdanova are very promising and creative young designers. The final of the cultural celebrations and fashion shows coincided with the Feast of Rome. A very special part of the event was the presentation of the new book of Prof. Lubomir Stoykov – chairman of the Academy for Fashion and a famous university lecturer, called World Fashion. Part Three: Italy. It is already a cultural and aesthetical fact.
During the premiere of the book in the gardens of Castel Sant’ Angelo, Mr. Umberto Croppi – Deputy Mayor of Rome Municipality, Mrs. Rosanna Vano – president of Invitation for Culture Foundation, H. E. Atanas Mladenov – Ambassador of Bulgaria to Italy and Mrs. Mariana Boyadjieva – the Consul of Republic of Bulgaria to Rome shared their opinion about the wonderful book of Prof. Lubomir Stoykov.
In his speech H.E. Atanas Mladenov marked that thanks to Bulgarian fashion, Bulgarian cultural holidays in Rome have a very praiseworthy final and that the book of Prof. Lubomir Stoykov is a significant cultural and social fact in the year, when we celebrate 130 jubilee of the establishing of the diplomatic relations between Bulgaria and Italy. Prof. Stoykov expressed his gratitude for the high appraisal and the positive comments about his new book and in short he pointed the main factors for the existence of the Italian fashion as wonder and phenomenon. A special multimedia presentation reproduced the most important visual moments from the work of the professor. He profoundly analyses and gives an interpretation to the achievements of such iconic names in Italian fashion design as Armani and Valentino, Dolce and Gabbana and Roberto Cavalli, Miuccia Prada and Anna Molinari. He didn’t omit to examine the work of eternal stylists as Elsa Schiaparelli, Franco Moschino, Emilio Pucci, Gianfranco Ferre among others. The book also contains authentic interviews with Santo Versace and Giovanna Farreagamo, Luciano Benetton and Nino Cerruti.
Thousands of Italian guests, journalists and fashion specialists, as well as many Bulgarians, showed their respect and attended the final day of Bulgarian culture in Rome which ended with the newest collections of our designers. They applauded the collections of Albena Alexandrova – Roshavata garga, Jana Jekova, Milka Alexandrova – Buchi, the fashion companies Kwiat and Miró as well as young and talented designers Tania Ivanova and Maria Bogdanova.
A curious fact was the incarnation of Tania Ivanova as leading model in Miró’s fashion show as well as the participation of Irina Vladimirova – a PR-specialist as model in Jana Jekova’s fashion show. In following articles we will reveal curious details about this spectacular show abroad – The Day of Bulgarian fashion in Rome.
Photos:
1. Mr. Umberto Croppi - Г-н Умберто Кропи – Deputy Mayor of Rome Municipality, Mrs. Rosanna Vano – president of Invitation for Culture Foundation and Prof. Lubomir Stoykov, chairman of the Academy for fashion and author of the book World Fashion. Part Three: Italy some minutes before the premiere of the book in Rome – June 29, 2009
Photo © Personal archive of Lubomir Stoykov
2. Mr. Umberto Croppi - Deputy Mayor of Rome Municipality and Jana Yakovleva, chairwoman of the Bulgarian-Italian cultural association Phoenix in the gardens of Castel Sant’ Angelo in Rome during the Days of Bulgarian fashion – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
3. Mr. Umberto Croppi - Deputy Mayor of Rome Municipality presents the new book of Prof. Lubomir Stoykov World Fashion. Part Three: Italy in the gardens of Castel Sant’ Angelo in Rome during the Days of Bulgarian fashion – June 29, 2009. Mrs. Mariana Boyadjieva –Consul of Republic of Bulgaria to Rome, the
host Alex and H. E. Atanas Mladenov – Ambassador of Bulgaria to Italy (at the right end).
Photo © Personal archive of Prof. Lubomir Stoykov
4. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – collection of Albena Alexandrova – Roshavata garga – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
5. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – collection of Milka Alexandrova - Buchi – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
6. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – the final of the collection of Miró – the model is along with Miroslav Stamov - owner of the fashion house – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
7. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – an exclusive collection of Kwiat sunglasses – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
8. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – collection of Maria Bogdanova – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
9. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – collection of Tania Ivanova – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
10. Part from the fashion show in the Castel Sant’ Angelo in Rome during the Day of Bulgarian fashion – collection of Jana Jekova – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
11. The top model Albena Petrova, president of Scent Kreative Production along with Prof. Lubomir Stoykov inscribe a copy from the new book World fashion. Part Three: Italy – a special gift for Gilberto Cashiani – a municipal chief and president of Gruppo Consiliare – right after the end of the premiere of the book in the gardens of Castel Sant’ Angelo in Rome – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
12. The top model Albena Petrova, president of Scent Kreative Production, Prof. Lubomir Stoykov, Gilberto Cashiani – a municipal chief and president of Gruppo Consiliare and Aldo Berti – vice-president of Unadir company - right after the end of the premiere of the book World Fashion. Part Three: Italy in the gardens of Castel Sant’ Angelo in Rome – June 29, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
13. Lubomir Stoykov on St. Peter square in Rome – June 28, 2009.
Photo © Personal archive of Prof. Lubomir Stoykov
Read: 290 times © Fashion Lifestyle Magazine, issue 24, July 2009
The first outfit of the first lady Michelle Obama in an exhibit
The ensemble worn by Michelle Obama on The Inauguration Day of her husband is already a part from an exhibit. The golden ensemble, made by the Cuban-born designer Isabel Toledo, is exposed at The Museum at the Fashion Institute of Technology in New York. "This is now one of the most famous dresses in the world. It has become a piece of history”, said Valerie Steele, chief curator at the museum.
Photo: The golden ensemble, made by designer Isabel Toledo.
Photo: high.heels.com
Read: 272 times © Fashion Lifestyle Magazine, issue 24, July 2009
Jennifer Lopez presented her swimwear collection in Bulgaria
“JLO by Jennifer Lopez” collection for Yamamay has already come to Bulgaria. The official shop of the brand opened doors in Sofia recently. Underwear and swimwear collections of Yamamay are sold in over 500 stores in over 50 countries. The representatives of Yamamay to Bulgaria are Juliana Doncheva and her partner Daniela Dimova – representatives of Primo Emporio and Cesare Paciotti to our country. Mrs. Svetlana Stoimenova is the representative of the brand to Sofia and Varna.
The elegant designs from Malayka, Safari and Maisha lines – developed by Jennifer Lopez and Malkya especially for Spring-Summer 2009 season can be bought in the store, located on 63, Vitosha blvd. The Yamamay collection includes children’s swimwear as well as an entire body protection cosmetics series. Different accessories, hats, beach towels, sandals and jewels can be found in the store.
Photo: Jennifer Lopez created a collection for Yamamay.
Photo: yamamay.files.wordpress.com.
Read: 274 times © Fashion Lifestyle Magazine, issue 24, July 2009
Christie Brinkley returns with a jewelry collection
Christie Brinkley – a famous model from the near past - returned to fashion industry with own jewelry collection. The ex-wife of Billy Joel presented over 100 sorts of earrings, rings, necklaces and bracelets. The design is different and it includes floral prints, different symbols and patterns. The prices vary from $40 to $1,275.
Photo: Christie Brinkley presented her own jewelry collection.
Foto: www.shoppingblog.com
Read: 280 times © Fashion Lifestyle Magazine, issue 24, July 2009
Bar Refaeli is the new face of Garnier
Garnier introduced supermodel Bar Refaeli as their latest spokesmodel, announced Vogue.co.uk. The brand, known for its philosophy of natural beauty chose the Brazilian model, also known as the girlfriend of Leonardo Dicaprio. Refaeli will adorn the campaign of Garnier, presenting nutrition hair care and anti-humidity products.
Photo: Bar Refaeli in Garnier photo session.
Photo: mylt.ltcdn.com
Read: 276 times © Fashion Lifestyle Magazine, issue 24, July 2009
Dolce and Gabbana launched an online store
Dolce and Gabbana launched an online store where everyone can find pieces from the last collection of the famous duo. The online store gives users the opportunity to share in Facebook their buying or to show all they like on the site in their own blogs.
Recenty Madonna’s new boyfriend sensationally took part into a fashion show of the brand. Jesus Luz (22) was chosen to be the leading face of Dolce and Gabbana for their advertisement campaign, presenting Autumn-Winter 2009-2010 collection.
Photo: Jesus Luz.
Foto: www.drfunkenberry.com
Read: 277 times © Fashion Lifestyle Magazine, issue 24, July 2009
Maria Sharapova’s blinking dress: someone is calling you on the phone
Former Wimbledon champion Maria Sharapova presented a prototype dress that is designed to light up when the wearer's mobile telephone rings. The invention is made by British fashion student Georgie Davies as part of a school project with mobile phone-maker Sony Ericsson. The white dress is knee-length and short-sleeved. According to Davies the dress is designed to be connected to the wearer's phone by Bluetooth wireless technology. It is embellished with translucent white scales that move and light up.
Photo: Maria Sharapova presents the prototype blinking dress.
Foto: www.ubergizmo.com
Read: 279 times © Fashion Lifestyle Magazine, issue 24, July 2009
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